The Marketing Director’s mission will be to support the sales efforts for Hendler Family Brewing Company by cultivating the demand for our brands. The Marketing Director will be responsible for organizing and leading the marketing team; creating engaging communications and advertising strategies that build meaningful relationships with our customers, developing and executing marketing programs in coordination with the Business Development Management and Sales Management; and monitoring the health of Hendler Family Brewing Company's brands in the marketplace.
Essential Functions and Duties:
Develop and execute effective marketing strategies for all channels serviced by the company’s distribution systems.
Seek and create new opportunities for effective brand marketing.
Organize and manage a team of direct reports including Digital Marketing Coordinator, Marketing and Public Events Coordinator, Graphic Designer, and Marketing Interns.
Oversee relationships with external communications and advertising partners.
Oversee community involvement, press release timing, copywriting, and content creation.
Develop and manage the department’s budget according to company strategy and accounting practices.
Effectively manage and coach their team to increase the productivity, skill set and capabilities of our internal resources
Prioritize projects in line with business goals.
Analyze and report on the effectiveness of marketing initiatives to ownership on a regular basis.
Remain current on consumer and business trends through the conducting of regular market research and competitive tracking.
Openly communicate ideas for improvement.
Other related duties and assignments as necessary.
Job Requirements:
10 years in an external communications or marketing leadership role.
Strong project and personnel management skills.
Knowledge of craft beer market/industry and appreciation of the culture that goes with it.
Ability to work collaboratively and respectfully with sales/marketing teams, distribution partners, and ownership.
Ability to handle multiple tasks and related stress in a high-production environment; high degree of flexibility to respond to changing priorities and demands; adaptability to meet changing requirements of different departments such as sales, product development, and advertising.
Close attention to detail.
Excellent oral and written communication skills, including public speaking and presentation skills.
Proficiency in Excel, Word, and Google suite.
Proficiency in use of social media platforms such as Facebook, and Instagram.
Familiarity with Adobe Creative Suite.
A results driven, energetic, confident personality.
Benefits:
Medical, Dental, Vision start on day one
Matching 401k after 9 months of employment
Paid time off, Vacation, Sick time, Company holidays
Training and industry related education available
Membership in Master Brewers Association of America
Employee meal Tuesday-Friday
Free case of our beer weekly (must be 21 or older)
ABOUT US
The Hendler Family Brewing Company IS PROUDLY INDEPENDENT AND FAMILY-OWNED.
HFBCo was founded in 2011 by three brothers, Jack, Eric and Sam Hendler and is still family owned to this day. Our mission? Create high-quality products that honor tradition and the spirit of inspired innovation. With an entrepreneurial heart and a passion for people, we take pride in learning from and contributing to our vibrant community.
Hendler Family Brewing Company is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require assistance or accommodation due to a disability, please contact us at hr@jacksabby.com.
Compensation: $110,000.00 - $130,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
national origin, disability status, protected veteran status, or any other
characteristic protected by law.
Hendler Family Brewing Co.
PROUDLY INDEPENDENT AND FAMILY OWNED
The story of Hendler Family Brewing Company is rooted in family values, entrepreneurial spirit, and a strong commitment to craft and community. Brothers Jack, Eric, and Sam Hendler continue a decades-old legacy that began in the 1950’s, when their grandfather, Richard Hendler, founded the Saxony Ice Company in New York. Their first jobs were alongside their father, Paul, and uncle, Jeff, who carried on the family business.
Guided by these values, Hendler Family Brewing Company has grown from Jack’s Abby Craft Lagers into a flourishing family business. Beyond brewing, the company continues to invest in its people and community by offering diverse career opportunities, providing nearly 300 jobs across five permanent locations in Massachusetts.
Jack's Abby Craft Lagers
Founded in 2011 by three brothers, Jack, Eric, and Sam Hendler, Jack’s Abby has become a mainstay of the craft brewing scene in the Northeast and nationwide.
Jack’s Abby brews lagers and only lagers. Born in Bavaria over 500 years ago, lagers became beloved across Europe. Lagers feature a distinctive smoothness and fullness that no other beer has and that we think everyone deserves.
Since its inception, the brewery has continued to uphold its mission of creating high-quality products that honor tradition and the spirit of inspired innovation. With an entrepreneurial heart and a passion for people, we take pride in learning from and contributing to our vibrant community.
In a Somerville, MA apartment in 2007, when 3 friends began homebrewing beer for friends and family. Their hobby took place after work, often stretching late into the night - what they called their “night shift.” Driven by a passion to craft more interesting and flavorful beers than the commercial options available, they turned that hobby into something bigger. In 2012, Night Shift Brewing officially launched in a small Everett warehouse, setting the foundation for what would become a thriving independent brewery.
Today, Night Shift Brewing continues to grow, fueled by the same commitment to creativity, quality, and community. With a dedicated team of hardworking staff, the company operates a taproom and brewery in Everett, a restaurant and brewery at Lovejoy Wharf in Boston, and a handful of seasonal Owl’s Nest beer gardens. Its portfolio of beverages can be found across the Northeast and beyond. Night Shift Brewing remains focused on three core values—inclusivity, innovation, and ingenuity—while embracing the mantra “all styles welcome.” We invite anyone and everyone to join us in welcoming all styles of beverages, people, and ideas. Welcome to the Night Shift.
Wormtown Brewery started in 2010 on Park Ave in Worcester, MA, transforming an old ice cream shop into a small brewery. From the beginning, the focus was on crafting great beer while staying true to its hometown roots. With strong support from the local community, new recipes were created and refined.
Then came Be Hoppy—a bold West Coast IPA released at the height of the Hazy New England IPA craze. It stood out from the pack and quickly became a fan favorite.
As word spread, so did the brewery. What started as a small Worcester operation grew into two taprooms and a brand recognized across New England. But no matter how far the beer travels, the mission remains the same: to craft high-quality beer that brings people together with a smile, one pint at a time.
